Have you ever watched an episode of Mad Men and thought: I could totally do that! Well then, copywriting may be your calling. Copywriters are advertising wordsmiths who get customers to click on subject lines and stop to read headlines. In this workshop, aspiring copywriters and those looking to break into the business will get the fundamentals of what it takes to:
1. Develop a mindset for advertising
2. How to develop the right habits to produce great work
3. How to put together a 'spec' work for portfolios
Copywriting for Beginners takes place Sat. 7/13 from 10-11:15am at Council Gardens, 2501 N Taylor Rd, Cleveland Heights, OH 44118.
Josh Womack is currently a copywriter for 96 Octane, Progressive Insurance's in-house advertising agency. He's also the co-founder of Laugh Staff, where stand-up comedians write hilarious wedding speeches. Josh is a frequent contributor to Crain's Cleveland Business.