When it comes to turning your ideas into reality, a successful pitch often makes the difference for getting that coveted green light. Few people can relate to this more than freelance writers, who rely almost exclusively on pitches for selling their work. This two-part class will focus on perfecting pitch letters for print and online publications—and the elusive art of making your pitch stand out in an editor's ever-widening sea of emails. The first class will focus on crafting effective pitches and examining real-life pitch letters to see why they did—or didn’t—work. We’ll also cover techniques for idea generation and how to determine whether an idea is salable before pitching. At the second class, you’ll have the opportunity to share your pitches and get feedback from a live panel of local editors (and maybe sell a story on the spot!).
Jen Jones Donatelli is a full-time freelance writer/editor with over a decade of experience. Currently, she is the managing editor of FreshWater Cleveland and a contributing editor for Destination Cleveland. Her work has been published in national outlets including REDBOOK, Robb Report, Budget Travel, Playboy, Variety, Thrillist, GOOD, Natural Health, and many more. When not typing the day away at her laptop, she teaches writing for organizations such as Ohio University, MediaBistro, StoryStudio Chicago, and now, Literary Cleveland.