Sat. 4/21, 10a-12p Gordon Square Arcade Conference Room, 6516 Detroit Ave, Cleve OH 44102
$ 20 / 15 for members
Have you ever watched an episode of Mad Men and thought: I could totally do that! Well then, copywriting may be your calling. Copywriters are advertising wordsmiths who get customers to click on subject lines and stop to read headlines. In this workshop, aspiring copywriters and those looking to break into the business will get the fundamentals of what it takes to:
Develop a mindset for advertising
How to develop the right habits to produce great work
How to put together a 'spec' work for portfolios
Josh Womack is a copywriter for 96 Octane, the in-house ad agency for Progressive Insurance. He's worked on social media, direct mail, e-mail and other types of copy for one of the most recognizable insurance brands in the country. He's also the co-founder and head writer of Laugh Staff, a company that uses stand-up comedians to write wedding speeches. Josh is a frequent contributor to Crain's Cleveland Business and lives in Downtown Cleveland.