A key to success for any writer is having an online presence. Blogging is one way to share your expertise and—at the same time—build an author platform. Don’t know how to start a blog? Not sure what to focus on? Don’t fret! This two-session writing workshop will guide you through the entire blogging process – in the first session, we’ll tell you how to create and setup a blog, where to start, how to plan a content strategy, and more. In the second session, you’ll learn how to attract readers and how to market your writing using social media. Start a successful blog today and get noticed by editors and publishers.
About the presenters:
By day, Marchaé Grair is the Digital Content Manager at the national office of the United Church of Christ, a progressive Christian denomination. She coordinates social media at the UCC and is the founder and editor of the denomination’s blog, NewSacred.org. By night, she is a dog mom, Cleveland foodie, and karaoke enthusiast. Marchaé has been working as journalist since graduating from the School of Journalism and Mass Communications at Kent State University. Her previous work includes freelancing for The Akron Beacon Journal and Ohio.com, managing social media for a winning political campaign, and coordinating social media for Cleveland Pride. She has been featured in Crain’s Cleveland Business’ Twenty in their 20s for her work at the United Church of Christ and for her efforts as the founder and leader of “The Safe Space Ministry,” an LGBT outreach and support group at South Euclid United Church of Christ. Kate Bigam is the social media and community manager for the Union for Reform Judaism, the largest Jewish denomination in North America, and serves as the content manager of top-ranked Jewish website ReformJudaism.org. She is an alumna of the Religious Action Center of Reform Judaism’s Eisendrath Legislative Assistant fellowship, advocating on Capitol Hill for civil rights and criminal justice, and also served as the organization's press secretary. Kate writes a local lifestyle blog, GreatestEscapist.com, which saw more than 40k unique visitors in 2016, and she's active on social media - documenting, in particular, her love of Northeast Ohio. Her writing has been published in The New York Times, The Washington Post, Glamour, Esquire, and more, and her essay about Jewish identity was published in an anthology of Jewish millennial perspectives. A native Ohioan, Kate holds a degree in magazine journalism from Kent State University and lives in Cleveland with her fiancé and two cats.